Wednesday, October 12, 2011

Blog Review: @Rotolo Blog

Choosing the subject of my blog review was kind of a no brainer for me. The blogger had to be a well known professional in either the IT or entrepreneurial industry that correlated to my social media concept, so who better than Syracuse University's own Anthony Rotolo? In the past two years, Professor Rotolo has accomplished so much in both the realms of social media technology and entrepreneurship that one could equate the quickness of his rise to the explosion of the Web 2.0 movement.

I met Professor Rotolo for the first time about two years ago, back when he was the Instructional Technology Manager at the iSchool, a position James Powell currently occupies. I had been peripherally aware that he also "taught a course or two" and that they were "pretty interesting", but at the time I had been going to a different college for a different major, and it wasn't until I transferred into the iSchool this semester that I fully grasped his meteoric rise to academic stardom.

Professor Rotolo is an Assistant Professor of Practice at the iSchool, teaching Social Media on the Enterprise and Star Trek in the Information Age. In 2009, he was appointed Syracuse Univesity's Social Media Strategist, a position that previously did not exist, and within two years had brought Syracuse University to the forefront of collegiate influence upon social media, placing number two in the country according to Klout. Rotolo is also a co-founder of enormo.us, a company that specializes in social media consulting, interactive design, digital video and animation.

His blog, @Rotolo, mainly follows his experience teaching his courses at Syracuse University, and is used along with a multitude of other social media tools to aid in teaching the course. But there are also a variety of posts made about the social media industry in general, and Professor Rotolo seems to have a unique grasp on both the industry and really the culture of the social media landscape that allows him a measure of authoritativeness over the field.

Were I to implement my entrepreneurial project, I believe that @Rotolo Blog would be an absolutely vital resource to determine the do's and dont's for social media, coming from a reliable source that really understands the industry. The URL for the blog is: rotolo.syr.edu

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